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about / unbound transcends conventional definitions of marketing consultancies & creative agencies

As market structures become increasingly fluid, our dynamic multi-disciplinary approach ensures comprehensive & effective solutions for our clients. Combining analytical rigour with creativity, innovation with meticulous execution, our scope spans a broad spectrum of marketing functions and can provide invaluable support from strategy to implementation.

insight, innovation, impact, 

insight, innovation, impact, 

insight, innovation, impact, 

insight, innovation, impact, 

insight, innovation, impact, 

We act in concert with our clients to transform strategy into action

/ Strategic insight
/ Collaborative innovation
/ Meaningful impact

Team / An experienced, agile & committed partner

With 50+ years experience managing & growing leading international brands across multiple industries & geographies, our leadership team brings a truly global perspective, deep operational knowledge and a proven track record of delivering results.

Founder & Managing Director

Rob Cheng

A Hong Kong native who has lived & worked in six countries across three continents, Rob has extensive experience managing some of the world’s top luxury brands in senior positions across hospitality, retail, financial services & real estate.

Before founding unbound, Rob was the global head of brand marketing & communications at Rosewood Hotel Group where he was instrumental in expanding the brand’s presence globally with a particular focus on Asia & China. Previously, Rob was the global head of marketing for The Peninsula Hotels – overseeing branding, advertising, communications, CRM, digital marketing & eCommerce. Rob has also spent 15+ years in Europe & North America – lastly with LVMH as the global marketing director for De Beers Diamond Jewellers; he has also worked for American Express & Candy & Candy in London as well as Monitor Group in New York.

Fluent in English, French, Cantonese and conversant in German & Mandarin, Rob graduated magna cum laude from Brown University & Sciences Po (Paris) and has an MBA with distinction from INSEAD.

Creative Director

Tommasso Panerai

An experienced art director and creative director with experience in Italy and Spain, Tommaso has called Hong Kong home for the last 6 years. His areas of expertise extend across branding, digital, content marketing and activation, e- commerce, TV commercials, photo/video direction and photography.

With various senior creative agency roles in Europe & Asia, he was the Senior Art Director with the international creative team at Publicis Hong Kong before joining Plaza Premium Group (Airport Lounges, Transit Hotels and Airport F&B) as the Head of Design, where he managed the in-house team of art directors, graphic designers, copywriters and producers.

He is also the founder of >> creative directions, a hub for creatives and likeminded people to help brands and businesses grow, get strategically placed and socially engaged through art, campaigns, branding, photography, digital marketing, events planning and graphic design.

Our Experience
Our Focus Areas

Unique to our proposition is access to a global network of best-in-class expert partners across communications, creative, digital, eCommerce & technology who can be brought in to enhance delivery, facilitate implementation & extend reach.

Explore our collaborators